The sky's the limit! How Andrej Pejic is becoming a more popular womenswear model than any female
As a model posed for photographers in a sexy cut-away bikini on a windy New York rooftop, it could have been just any fashion shoot.
But Andrej Pejic is not just any model. He's the fashion world's man of the moment – and he models womenswear more successfully than almost any of his peers.
Of course, having a man wearing women's clothes is guaranteed to make headlines, but Pejic also helps shift the garments. And he has been called on to help sell everything from Givenchy to push-up bras.
Sky-high: Andrej Pejic climbs a ladder in a bright blue cutaway bikini and white wedge sandals during a fashion shoot
Pejic's most recent shoot saw the model posing for photographer Sebastien Micke and assistant Russ Heller in a bright blue bikini and pale blue trouser suit – and he looks every inch the cover girl.
Behind the scenes images show Pejic's make-up being applied, and his flawless complexion. We also see the model admiring the clothes he will be wearing in the shoot.
The photos suggest that the Serbian blonde – who grew up in Australia and burst onto the fashion scene last year – is set to make an even bigger impact in 2012.
Dude looks like a lady: Andrej Pejic pulls a sultry look during a shoot on a rooftop in New York
Not just any model: Pejic is the fashion world's
man of the moment – and he models womenswear more successfully than
almost any of his peers
He is rumoured to be about to sign a contact to be the face of a major fragrance campaign – the natural next step for a successful catwalk model – and is almost guaranteed to be making an appearance on womenswear runways in the coming weeks.
In 2011, the 20-year-old was so in demand, he was even chosen to model for a female lingerie campaign. Pejic's lack of cleavage did nothing to hinder his appeal and starred in an poster for Dutch department store Hema – advertising a push-up bra.
The model is so popular an 'industry term' has been invented using his name.
All made-up: Behind the scenes images show Pejic's make-up being applied, and his flawless complexion
The photos suggest that the Serbian blonde – who grew up in Australia and burst onto the fashion scene last year – is set to make an even bigger impact in 2012
The 'Andrej Pejic effect' refers to men who use make-up, after the androgynous supermodel who openly discusses his use of cosmetics.
But it's not all fun and games for Pejic, who admits he has to work hard to maintain a woman's figure.
He told Grazia magazine: 'To do womenswear I have to be disciplined. My waist has gone from 29 to 25 inches, my hips are 35 inches.'
It appears the hard work is paying off.
Here's one I'll wear later: Pejic looks over wardrobe choices with photographer Sebastien Micke, right, for a photo shoot as Micke's assistant Russ Heller checks the weather