And the prize for America’s most fashion-conscious city goes to… Irvine California suburb beats New York and LA to top spot
22:13 GMT, 27 April 2012
When we think of fashionable cities in America, New York;s glamourous Fifth Avenue and Los Angeles' Rodeo Drive automatically spring to mind.
But according to a new study, the residents of Irvine spend the most amount of money on their trendy threads than anywhere else in the States.
According to Bundle.com the Californian 'suburb' made famous by the hit show The OC is not just fashionable on television.
West Coast spendthrifts: Irvine, California won top place on a list of America's most fashion-obsessed cities according to data gathered fro 50 cities
Examining the 50 largest cities, the data and ratings website created what it called a 'fashion-conscious index' as it researched the credit card transactions of American households.
Those that showed at least four trips to a high end designer store or boutique were considered to 'fashion-conscious households' and thus set the standard for the study.
The Orange County city of Irvine, ranked nearly four times higher than the U.S. average in terms of clothing allowance and in doing so supported the statistics that show it to be one of the highest earning urban hubs in America.
New York and Los Angeles did indeed follow closely behind taking second and third place respectively with index scores of 3.26 and 3.11 falling slightly below Irvine's 3.63.
Designer haven Irvine is considered by many as a 'suburb' of Los Angeles and was the setting for the hit TV show The OC
Upstate New Yorkers failed the fashion-obsessed test with Buffalo taking last position with a dismal score of 0.10.
snow-laden cities also ranked low on the charts with St. Paul and
Minneapolis in Minnesota showing that shopping for high end designer
duds is low on their list of priorities when battling icy temperatures
is a day to day challenge.
TOP 20 MOST FASHION CONSCIOUS CITIES IN U.S
1. Irvine, CA
2. New York, NY
3. Los Angeles, CA
4. Miami, FL
5. Dallas, TX
6. Chicago, IL
7. Plano, TX
8. San Francisco, CA
9. Washington, DC
10. Boston, MA
11. San Diego, CA
12. Seattle, WA
13. Fort Worth, TX
14. St. Louis, MO
15. Ft. Lauderdale, FL
16. Austin, TX
17. Atlanta, GA
18. Flushing, NY
19. Brooklyn, NY
20. Portland, OR
Perhaps even more surprisingly than the New York upset however, is the shameful 19th position won by hipster-inhabited Brooklyn that was beaten by cities like Plano, Texas and St. Louis, Missouri.
Of course, it is worth pointing out that Brooklyn is not technically a city but rather a vast borough of New York that encompasses a hugely diverse set of neighbourhoods and cultural centres not all of which have access to fashionable boutiques such as those in Dumbo and Williamsburg.
Flushing, NY is not a city either, nor even a borough but rather a neighbourhood in Queens which is a borough.
What cannot be argued though is the correlation between fashion obsession and availability of high end apparel.
The plethora of expensive designer shops in major cities like New York, Los Angeles and Chicago unsurprisingly give way to a higher level of awareness when it comes to fashion than say a smaller, more isolated metropolis like Albuquerque, New Mexico.
It is also of course no surprise that cities like Dallas, Washington, DC, San Francisco and Seattle rated in the top 20 of fashion-driven people, given that they are home to some of the most affluent Americans in the country.