Amy Childs transforms into Bohemian rocker in edgy shoot for Topman

New image for the New Year Amy Childs transforms into Bohemian rocker in edgy black and white Topman shoot

As Essex”s most famous beautician and Bra Queen for Tesco, Amy Childs is better known for her vajazzles and cleavage than her high fashion credentials.

However it looks as though the 21-year-old is setting her sights higher for 2012.

The Celebrity Big Brother star eschewed her usual glitz for a high fashion-style shoot for Topman Generation.

Retro glamour: Amy Childs was transformed into a Seventies siren for a special New Year Topman Generation shoot

Retro glamour: Amy Childs was transformed into a Seventies siren for a special New Year Topman Generation shoot

Amy was given a “mythical” 70s rocker look, referencing the “reportage-style glamour” of Bob Richardson.

The star wore head-to-toe classic vintage for the black and white shots, sourced by Dazed & Confused stylist Melissa Thompson.

The shoot was directed by editor John-Paul Pryor, and photographed by Michael Hemy, who has worked for Tom Ford, Dazed & Confused, and Louis Vuitton.

Look at me: Amy has declared that she is planning to embrace a more sophisticated look in 2012

Look at me: Amy has declared that she is planning to embrace a more sophisticated look in 2012

Amy has admitted she is keen to embrace a “more natural” look in 2012, moving away from the usual orangehue she opts for, and thinks it”s time she started smiling again.

“I”mgoing to calm down on the fake tan – I”ve started to look more natural,but Amy Childs” tan, from my salon, is really good,” she said.

On another positive note she added: “I also want to stop pouting because it”s a bad habit. It”s time I started smiling again.”

Amy spent Christmas with her family at her cousin and former “TOWIE” co-star Harry Derbridge”s house.

Magic touch: Lingerie brand Ultimo, for whom Amy is an ambassador, celebrated record profits this year

Going natural: Amy has said that she will cut down on fake tan and stop pouting in favour of “smiling more”

Characteristically reluctant to pull punches, she explained that she doesn”t let the eccentric blond go near the festive feast because he is a “rubbish cook”.

“Normally, everyone goes out on Christmas Eve, but I might go to midnight mass with my parents. I hate being hungover on Christmas Day, so I”m going to do it differently this year,” she added in an interview with Closer magazine.

Amy”s sober approach to Christmas might be read as a further indication that she is hoping to promote a new more sophisticated image over the coming months.

Meanwhile Ultimo, for whom Amy along with Tamara Ecclestone and Michael Bubl’s Argentinian wife Luisana Lopilato has celebrated record profits this year.

Her speciality: Amy models Tesco

Her speciality: Amy models Tesco”s new Bra Queen range- and makers Ultimo have seen profits rocket this year

The Bra Queen A-DD range, which starts from 7 has proved particularly successful with cash-strapped shoppers.

Commenting on her modelling assignment, 21-year-old Childs said: “I”m so excited to be the face of the campaign for Tesco.”

“There”s a style to suit whatever mood you”re in and it”s affordable, so you can have a different one for every day of the week.”

Last year Mone revealed that her MJM International lingerie business, which she launched in 1999, had been valued at 48 million by business advisors.

Amy”s reality show, It”s All About Amy, airs tonight on Channel 5 at 10pm.

Trademark glitz: Amy was her usual sparkling self for The Sun Military Awards at The Imperial War Museum earlier this month Trademark glitz: Amy was her usual sparkling self for The Sun Military Awards at The Imperial War Museum earlier this month

Trademark glitz: Amy was her usual sparkling self for The Sun Military Awards at The Imperial War Museum earlier this month

Where she started: Former beautician Amy has previously been better known for her vajazzles than her fashion credentials

Where she started: Former beautician Amy has previously been better known for her vajazzles than her fashion credentials