A black tie ball… the Amy Childs way! Reality star opts for garish diamante purple gown at Military Awards alongside The Royals
Gracing the red carpet with The Duchess of Cambridge is no easy feat if you want to be noticed.
So Amy Childs pulled out all the stops in an eye-catching gown at the Military Awards tonight.
While Kate Middleton swooped in wearing an elegant floor-length black dress, the former TOWIE star opted for something a little more garish by stepping out in a purple and diamante ensemble.
Fashion hit or miss Amy Childs arrives at The Imperial War Museum for The Sun Military Awards alongside royals Kate Middleton and Prince William
The 21-year-old teamed her Quality Street creation with a pair of sparky skyscrapers and some rather hefty bling, including a large bangle on her left arm to suitably weigh her down.
As did most of the ladies, she braved the cold minus her jacket as she showcased a generous portion of flesh with the slashed skirt cut to the thigh.
The only way is purple: Amy resembled a Quality Street in a rather electric floor-length gown
Earlier in the day, the It”s All About Amy star had been busy signing personal memorabilia for hundreds of teenagers who flocked to her salon in Brentwood, Essex.
Just moments before attending the awards ceremony, she tweeted: “Thanks to everyone that came to my signing today loved meeting you all xxx”
Paparazzi queen: Amy relished her time in the spotlight, posing with her hand on her hip
But with no rest for the wicked, she was back on form several hours later displaying perfectly groomed tresses and nails manicured to within an inch of her life.
The event was held at The Imperial War Museum in London in honour of the armed forces.
Belle of the ball: Kate Middleton looked eye-catching in a simple, yet elegant black gown as she arrived with Prince William and Harry
Kate, 29, attended with Prince William and brother-in-law Harry, both looking dapper in black tie.
Looking effortlessly chic in her all-black Alexander McQueen ensemble, Kate accessorised it with jewellery she received as a wedding gift – a diamond necklace and matching bracelet and earrings.
Also flying the flag for the ladies, was Louise Redknapp, Alesha Dixon and Myleene Klass.
Breathtaking: Louise Redknapp, Alesha Dixon and Myleene Klass added their own take on red carpet glamour
While Louise, 37, opted for a festivefrock in silver sequins, the Strictly Come Dancing judge, 33, looked ready for a Hollywood premiere in classic red carpet glamour.
Mother-of-two Myleene, also 33, kept covered with a high-neck dress speckled with dandelions.
Other stars to flock to the event included David Beckham and his sons Romeo and Brooklyn, Strictly Come Dancing stars Ola and James Jordan, and Prime Minister David Cameron with wife Samantha.
A family affair: The Beckham boys joined Strictly Come Dancing couple Ola and Jame Jordan