Amy Childs (just about) squeezes herself into another pencil dress to celebrate her new boutique opening

Bust foot forward: Amy Childs (just about) squeezes herself into another pencil dress to celebrate her new boutique opening

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UPDATED:

21:34 GMT, 5 September 2012

She spent the day launching her brand new business venture as she took to Essex to open her first boutique shop.

So to celebrate Amy Childs stepped out this evening (Wednesday) to mark the occasion with a slap up meal with boyfriend David Peters.

The former TOWIE star had already dressed to the max in a figure hugging pencil dress for the launch.

Showing off her assets: Amy Childs squeezes into yet another figure-hugging pencil dress as she puts her cleavage on display

Showing off her assets: Amy Childs squeezes into yet another figure-hugging pencil dress as she puts her cleavage on display

And it seems it could fast be becoming her staple style as she switched from a black frock to an almost identical charcoal grey one for the night time.

Ensuring all eyes were on her, Amy's ample cleavage spilled out of the dress, which she wore with a thin black belt below her bust.

Pouting for the waiting cameras, the 22-year-old finished off her look with a black bag and peep toe heels.

Making an impact: She was out celebrating the launch of her new boutique store in Brentwood today

Making an impact: She was out celebrating the launch of her new boutique store in Brentwood today

Stepping out: She showed off her curves as she switched outfits for a night out with boyfriend David Peters

Stepping out: She showed off her curves as she switched outfits for a night out with boyfriend David Peters

Stepping out: She showed off her curves as she switched outfits for a night out with boyfriend David Peters

Date night: The pair celebrated Amy's new business venture after a successful launch earlier today (Wednesday)

Date night: The pair celebrated Amy's new business venture after a successful launch earlier today (Wednesday)

While she kept her hair large as they headed out in Brentwood.

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Strike a pose: The former TOWIE star was in good spirits as she called it a night and got in her waiting taxi

Playing up: She fooled around for the cameras as she sat in the back of the car

Playing up: She fooled around for the cameras as she sat in the back of the car

Earlier in the day Amy launched her new boutique to the world, so it's understandable she wanted to make her mark with a dramatic look.

But the 22-year-old reality star opted for a positively hair-raising style as she embarked upon her latest business venture in Brentwood, Essex, earlier in the day.

The former The Only Way Is Essex star's overly-backcombed barnet gave her the unfortunate appearance of having been stuck in a wind tunnel for some time.

Careful! She did her best to climb into her seat demurely in the skintight frock

Careful! She did her best to climb into her seat demurely in the skintight frock

Home time! After enjoying a dinner with David and other family and friends she headed home with a smile on her face

Home time! After enjoying a dinner with David and other family and friends she headed home with a smile on her face

And Amy's windswept look was made even more apparent by her scraping her locks back with a super-tight headband.

But while she kept the headband in for her evening outing, Amy's locks did seem to have been tamed a little compared to the morning photo call.

Aside from her unusual choice of hairstyle, the redhead beauty looked sophisticated in a black form-fitting pencil dress.

Accessorising with a chunky gold watch and drop earrings, Amy proved that she means business by completing her look with a pair of fierce spiked peep-toe shoes by Christian Louboutin.

Bouffant: Amy Childs showcased a windswept hairstyle as she launched her new boutique in Brentwood, Essex, earlier today (Wednesday)

Bouffant: Amy Childs showcased a windswept hairstyle as she launched her new boutique in Brentwood, Essex, earlier today (Wednesday)

Glamorous: Amy showed off her famous curves in a black form-fitting dress, which she teamed with fierce Christian Louboutin heels

Glamorous: Amy showed off her famous curves in a black form-fitting dress, which she teamed with fierce Christian Louboutin heels

Glamorous: Amy showed off her famous curves in a black form-fitting dress, which she teamed with fierce Christian Louboutin heels

The star was joined at her launch by a number of her celebrity pals, including her cousin and ex-TOWIE co-star Harry Derbidge, Geordie Shore's Holly Hagan and former WAG Lizzie Cundy.

The quartet posed up a storm outside the store, with Lizzie and Harry adhering to Amy's apparent purple them in a lace overlay dress and plum-coloured blazer respectively.

Meanwhile, Holly showed off her pillarbox red locks in a flirty cream minidress.

The star was later joined by close pal Peter Andre, who looked dapper in a black jacket, white T-shirt and denim jeans as he stopped by to check out the new boutique.

Showbiz pals: Amy was joined by her celebrity chums (L-R), former WAG Lizzie Cundy, cousin and ex-TOWIE co-star Harry Derbidge and Geordie Shore's Holly Hagan

Showbiz pals: Amy was joined by her celebrity chums (L-R), former WAG Lizzie Cundy, cousin and ex-TOWIE co-star Harry Derbidge and Geordie Shore's Holly Hagan

And Amy saw the arrival of her showbiz chum as the perfect opportunity to showcase another dress from her collection, with the beautician showcasing her famous curves in a midnight blue crystal-embellished strapless number.

The former Celebrity Big Brother contestant certainly seemed to be excited about launching her latest business venture, and thanked her mum Julie and boyfriend, Take Me Out star David Peters, for their support.

Posting on her Twitter page yesterday, she said: 'Sorry haven't tweeted much today , been so busy sorting out last minute preparations , boutique opening Tomorow, so so excited xxx

Celebrity turn-out: Peter Andre later stopped by the boutique, as Amy changed into a strapless midnight blue dress

Celebrity turn-out: Peter Andre later stopped by the boutique, as Amy changed into a strapless midnight blue dress

Celebrity turn-out: Peter Andre later stopped by the boutique, as Amy changed into a strapless midnight blue dress

'Thank you to everyone who helped me with amy child's boutique the last few days especially @mrsjuliechilds and my boyfriend @David_uk_Peters.'

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Dapper dude: The singer looked smart in a black jacket, simple white T-shirt and denim jeans

Meanwhile, Amy's former best friend, Sam Faiers, travelled up to Liverpool today (Wednesday) to launch a pop up boutique of Minnies, the store she co-owns with her older sister Billie.

Posing next to a giant picture of herself, the blonde bombshell showcased her curves in a cobalt blue dress and black ankle-strap stiletto heels.

Sam's store, based in Liverpool's Met Quarter, opens to the public on September 15.