Is this the tackiest promotion ever Amy Childs gets her glad rags on as she launches Pot Noodle celebrity poll
00:51 GMT, 14 March 2012
She's donned a very tight and plunging PVC catsuit to launch her eyebrows range, worn nothing but a vest top for Sport Relief and a tutu bikini for her reality TV show.
So seeing Amy Childs in a smart dress looking elegant and chic, no one would have guessed that she would be taking part in a promotion for a fast food.
The Essex girl was snapped on a photoshoot for Pot Noodle to promote its Easy Street Top 100.
Pot Noodle princess: Amy Childs holds up her award – and a chicken and mushroom pot – for being one of the top 100 celebrities with the easiest lifestyle as she launched the poll on behalf of the fast food
The list celebrates celebrities and civilians living a glamorous, enviable and easy life having worked hard to get themselves in that position – and having been rewarded with showbiz parties, first class travel and PR freebies.
And while Playboy boss Hugh Hefner tops the list for his successful business empire, Miss Childs comes in at an impressive number eight for her career which has gone from strength to strength since she first burst on to our screens in The Only Way Is Essex in 2010.
Living the easy life: Amy puts on her best promotional pose as she holds up a Pot Noodle and her award by a mocked-up street sign
The brand heralded Miss Childs for becoming a millionaire in such a short space of time and said: 'Known for her love of spray tans, all things pink and inventing the ‘Vajazzle’ on The Only Way Is Essex, beauty therapist Amy Childs has already made her first million. OMG!
'Thanks to a stint on Celeb Big Brother, her own reality show It’s All About Amy, opening her own beauty salon, as well launching a bra and clothing range and fitness DVD, Amy has been tipped to top the TOWIE rich list.'
Glamour girls: Amy was joined on the shoot by actress and model Holly McGuire who came in second in the poll
And the redhead said she was shocked but delighted to be in the poll, and added: 'Shutuup! Number eight! I’ve always
wanted to own my own salon, and I love having my own fashion, eyelash,
tan and cosmetic ranges.
'And now I get to go to great parties and be
pampered on photoshoots – amaze!'
She also pipped her former TOWIE co-star and Billie Faiers, who was voted in at number nine for being a 'hard working boutique owner' who is 'reaping the benefits enjoying a pampered lifestyle as a model, with pampering sessions, holidays in Ibiza and nights in top London hotels'.
Singing in the rain: Miss McGuire protected herself from the elements as she posed with her award for travelling all over the world for F1
Amy was joined on the shoot by actress and model Holly McGuire who came in second in the poll after landing a 'jet set lifestyle with the Jordan Formula 1 team'.
The brand said of the former Footballers' Wives star: 'Starting out as a lingerie and swimwear model, she appeared in a string of ad campaigns before making her Page 3 debut at the age of 22.
An enviable life: Amy's former TOWIE castmate Billie Faiers also made the list as did WAG and model Abbey Clancy
'A year later, she landed a contract for the Jordan F1 Race-Team and travelled all over the world on the Grand Prix circuit. Nice work if you can get it.'
Also on the list and in the top ten are David Beckham for earning 'close to a cool five grand a minute', model Abbey Clancy for 'bagging herself the life of Riley when she married the luckiest man alive, Peter Crouch', and Chelsea boss Roman Abramovich who 'gets to play Championship Manager for real, from a private yacht'.
Top Gear hosts Jeremy Clarkson, Richard Hammond and James May were also heralded for 'earning tens of thousands of pounds each per episode for travelling the world, driving the fastest cars on the best roads'.
Football fun: David Beckham and Chelsea boss Roman Abramovich also made the list