America's top ten most beauty-obsessed cities revealed (but do they have the most beautiful women)
19:34 GMT, 9 April 2012
The upside – or downside, depending on which way you look at it – to social networking tools and apps is the data we are able to compile about emerging cultural trends.
Nowadays everything can be rated, recorded, reviewed and surveyed, even how vain a city's population is.
Recently InStyle.com asked the creators of the mobile app FourSquare which cities' users most frequently checked in to beauty establishments and Fresno, California came out on top.
Beauty buff: According to FourSquare, America's most beauty-obsessed city is Fresno, CA based on the 300,000 check-ins at beauty stores and establishments
FourSquare allows users to 'check in' and let others know what they're up to, see what's near them and find great deals.
According to the data pulled from 15million users, Fresno, about two hours North of Los Angeles, had the highest number of visits to establishments considered under the beauty category.
Sunny and beautiful: Fresno was followed by Tulsa, Oklahoma in the top ten list that featured New York and San Francisco
The Californian city has five beauty school as well as an abundance of stores like Sephora and Ulta, according to InStyle, though is not especially recognised as a beauty mecca by those in the know.
With 300,000 check-ins, it beat the even lesser known Texan metropolis of Lubbock.
TEN MOST BEAUTY-OBSESSED CITIES IN U.S.
1. Fresno, CA
2. Lubbock, TX
3. Tulsa, OK
4. Champaign, IL
5. Las Vegas, NV
6. Atlantic City, NJ
7. San Francisco, CA
8. New York, NY
9. Houston, TX
10. Pensacola, FL
Lubbock's high rating could have
something to do with the fact that the city is home to three
universities and so has a high population of young, tech-savvy students.
Most surprisingly is the middle to
lower ranking of the country's biggest and most densely populated
cities, known for their young, fashion and beauty-conscious youngsters.
San Francisco places seventh behind Oklahoma's Tulsa, Illinois' Champaign and Atlantic City in New Jersey.
New York City followed close behind with the larger, more populous Texan city of Houston coming in a close ninth.
Rounding out the list was the seaport city of Pensacola, Florida.