Amber Valletta joins M&S to give its classic per una brand a supermodel style makeover
11:20 GMT, 1 October 2012
15:07 GMT, 1 October 2012
Think you know per una Think again.
The Marks & Spencer brand once famous for its chenille ruffles and handkerchief hems has had a sharp new makeover and landed supermodel and actress Amber Valletta as its glamorous new face.
The 38-year-old blonde is stunning in these exclusive shots for the autumn/winter campaign, modelling the key trends for the new season including military, gothic and ladylike as well as some seriously stylish coats.
Actress and model Amber Valletta models the new per una collection including the double breasted Camel Canto coat, 89, and the Gothic Paisley Dress, 39.50
The campaign was shot by influential Swedish photographer Andreas Sjodin who also shoots for Vogue, W, and Elle.
Key winter wardrobe pieces for the new season include the camel-coloured Canto coat, the charcoal grey wool Funnel Neck coat and the Geometric Wrap dress which nods to the autumn's more ladylike vibe.
Amber's favourite piece on the shoot was the gothic-inspired black lace blazer (59), she said:
'I really like this jacket, I’m kind of a jacket girl. I feel like if you have a great pair of jeans or a great pair of trousers and a cool jacket you can wear anything underneath – it’s timeless.'
The per una Tweed Chain Jacket, 69, is a smart option for the office
A grey ombre knit, 35, and a jade green blouse, 29.50 are simple and chic staples
The Hitch star also models the per una
Speziale brand, a premium part of the collection featuring more
luxurious fabrics with extra special detailing.
Steve Sharp, Executive Director for
Marketing at M&S says, 'Amber embodies the classic femininity the
per una brand has become renowned and loved for whilst also being the
perfect ambassador to introduce the sleek and sophisticated fresh
direction for per una this season.'
The per una grey Boiled Wool Coat 89 is an instant winter wardrobe update
A black lace jacket, 59, was Amber's favourite piece on the shoot and the Rococco Swirl dress, 49.50 is a glamorous nod to the ladylike trend
Easy to wear dresses are a key part of the collection, including the Red Textured Dress, 45, and the Geometric Print dress, 39.50
Amber says, 'It’s a real honour to
work with such an iconic British brand like M&S. I’ve loved
modelling the per una collection, it’s great to see the quality and
attention to detail that has gone into each piece, yet it’s still so
'The idea of affordable luxury is something that’s unique to the British High Street and something that M&S does very well.'
VIDEO: Watch Amber Valletta in action on the shoot
The new per una collection will be available in store and online at marksandspencer.com from the 11th October