All I want for Christmas… is a card The $5,000 paper greeting decorated with 23-carat gold, diamonds and emeralds
16:27 GMT, 13 November 2012
A luxury greeting card company that uses archival papers, 23-carat gold, as well as precious and semi-precious stones, is selling a Christmas card for $5,000.
The Florida-based card company, Gilded Age Greetings, makes its luxury cards to emulate the manuscripts crafted during the Middle Ages, in the hope people will see them as 'cherished heirloom for generations'.
The company's opulent Christmas card, part of its Grand Couture collection, sits alongside graduation, anniversary, wedding and birthday cards made from diamonds, emeralds and sapphires.
Expensive Christmas: Gilded Age Greetings, a luxury card company that uses archival papers, 23-carat gold, and precious and semi-precious stones, is selling this Christmas card for $5,000
For $5,000, the Christmas card is hand-painted in a traditional Renaissance technique using calf vellum adorned with precious stones, before being hand gilded with 23-carat gold. It also comes with a pair of complimentary white gloves for proper handling.
A Chanukah card is also featured, in the company's Couture section, but it is $2,500 less expensive. Meanwhile, the Signature collection includes a selection of greeting cards for $450.
Tapping into the nostalgia of greeting card traditions, which began with the ancient Chinese and Egyptians who sent good wishes on papyrus scrolls, the website describes each of its
cards as 'a masterwork of design and detail, a fabulous and luxurious
gift of taste and refinement.'
Opulent greetings: This limited edition Peacock greeting card with Swarovski Crystals sells for $425 (left); while a handmade anniversary card will cost $375
Cards are a girl's best friend A limited edition Beautiful Birthday with Roses card is $375 (left); and a Valentines Day 'I Love You' Couture card will set you back $2,250
It was by the 15th century that Europeans circulated hand-made paper greeting cards, and with improvements in printing during the 1850s, cards became more affordable as a personal means of correspondence.
Advancements in color printing in the early Thirties propelled the greeting card industry to new heights, Hallmark being the industry's longstanding frontrunner.
So Melissa Schechter, a self-proclaimed master penman, and illuminator Rosemary Buczek founded Gilded Age Greetings in an effort to provide the public with couture greeting cards.
Gilded gift: Hand painted in a traditional Renaissance technique using calf vellum, the cards also come with a pair of complimentary white gloves for proper handling
AT&T, Exxon, the New Jersey Symphony Orchestra, Sony, and The U.S. Army are just a few clients that have bought cards from Gilded Age Greetings.
During the Gettysburg Address to the President in 2010, Barack Obama was also given a Grand Couture card from the company