Alice Greczyn is the new face of Victoria Beckham for new campaign
“You go to a barbecue and leave with a job from Victoria Beckham”: Model reveals how she was discovered by Posh
7:28 PM on 10th May 2011
Most of us would consider a successful barbecue to be one where the sausages weren”t burnt to a crisp and it didn”t pour with rain.
But in sunny LA, people have higher expectations.
Model and actress Alice Greczyn, 25, was elated when she turned up at a Malibu beach party – and left the new face of Victoria Beckham”s denim and eyewear collection.
Spotted: Model Alice Greczyn, 25, left a Malibu beach party as the new face of Victoria Beckham”s denim and eyewear line
Natural beauty: Mrs Beckham approached Alice saying: “I love your freckles”, before asking her if she had tried modelling
Mrs Beckham had been struggling to find a girl to model the lookbook for her spring/summer 2011 line when she spotted Alice lounging on the deck of the beach house in a bikini.
The mother-of-three approached the actress – who has appeared in Road Trip and Dukes of Hazzard – saying “I love your freckles” before asking her if she had tried modelling and ushering her husband David over to take some pictures.
In an interview with Grazia, Miss Greczyn revealed how the former Spice Girl made her footballer husband David take her picture.
Tribute: Mrs Beckham was so pleased with her new model, she named a pair of her newest skinny jeans “Alice” after Miss Greczyn
Rising star: Miss Greczyn at the premiere of The Twilight Saga”s New Moon
“I was immediately struck by [Victoria”s] smile,” she said.
Talent scout: Mrs Beckham said meeting her new model was “fate”
“You don”t often see her smiling in pictures, but it”s really kind.
“Shethen called over David and directed him as he took my picture. Amazingly I wasn”t nervous.
“She”s lovely and he”s such a gentleman – although it tickled me that David Beckham was taking my picture.”
The two exchanged their agents” numbers and a week later, last September, Alice flew to New York for the photo shoot.
Mrs Beckham described the meeting as “fate”.
She told the magazine: “I”m always on the lookout for inspiring girls and I believe in fate, so meeting Alice was meant to be.
“She embodies the spirit of my denim, is naturally beautiful and a perfect fit for the collection.
She continued: “I loved finding Alice – a young fresh talent.”
In the campaign, Miss Greczyn models Victoria Beckham”s oversized sunglasses and super skinny jeans against a background of geometric patterns.
The designer was so pleased with the photos she named a pair of her newest skinny jeans “Alice” – a flattering tribute to the budding star.
“It reminds me how funny living in LA can be,” she added.
“You go to a friend”s barbecue and you leave the face of Victoria Beckham”s look book.