Alexa Chung stars in Superga"s summer campaign (and she directed the shoot herself)

Alexa Chung stars in Superga's summer campaign (and she directed the shoot herself)



14:59 GMT, 28 March 2012

What do you get if you cross Alexa Chung with Italian trainer brand Superga, a photographer, and a trip to Miami

The answer is Superga's spring/summer campaign: a retro photoshoot with a laidback vibe that is unmistakeably Alexa.

The model, who starred in the successful centennial year campaign for the brand, which last year celebrated 100 years since Walter Martiny founded in in 1911), was enlisted by Superga to creative direct their 2012 campaign, with the only instruction being to 'go create'.

Alexa Chung for Superga

Carefree: Alexa creative directed the spring/summer Superga shoot, which has a laidback, vintage vibe

So she jumped on a plane with renowned snapper Guy Aroch and let loose in Miami.

The resulting photos, with their faded colours and vintage vibe, are a lighthearted celebration of summer, and of course Superga.

Alexa loafs about in her inimitable
way, in a vintage car, her Superga-clad feet resting on the dashboard,
perched on a wall, or, our favourite, lying in bed using her black
Superga as a phone.

Alexa chose the 2750 sneakers for the shoot – a design predominantly unchanged since its first release in 1925 – which she teamed with all her own clothes.

What we wouldn't give for a rifle through that wardrobe.

Alexa Chung for Superga

The model starred in the Italian brand's centennial campaign last year, when they celebrated 100 years in business

Alexa Chung for Superga

Alexa wore the 2750 Supergas in the campaign, which she styled with her own clothes



Rainbow Superga, 50, cream classic, 40



Superga in classic black, 40, and in denim, also 40