Alexa Chung for Madewell fall 2011 collection: Fashion line crashes website

Rush to buy Alexa Chung fashion line crashes Madewell website (but is it a genuine technical glitch or just hype)

10:40 PM on 23rd September 2011

Alexa

Alexa”s style: Alexa Chung wore designs from her new collection at the launch in LA – the Madewell site crashed the following day as demand proved too much for the system

Back up and running: The site appears to be working again, raising questions as to whether the crash was a genuine glitch or just hype

Back up and running: The site appears to be working again, raising questions as to whether the crash was a genuine glitch or just hype

Alexa Chung for Madewell Alexa Chung for Madewell Alexa Chung for Madewell

New trends: The Binman coat (left) is inspired by “chic” dustmen uniforms. The star”s own sketch appears on a T-shirt (centre) and men”s pyjamas (right) are intended to be worn as daywear

Alexa Chung for Madewell Alexa Chung for Madewell Alexa Chung for Madewell

Frock tactics: Miss Chung believes her white lace dress (left) is better than others on the market. Her leather skirt (centre) adds edge to a schoolgirl look and a red dress (right) is described as a “showstopper”

Alexa Chung for Madewell

Sellout: The star”s favourite item, leopard booties, are already out of stock on the Madewell website