Alexa Chung effect: Mulberry celebrates 40th birthday by quadrupling profits


Alexa Chung effect: Mulberry celebrates 40th birthday by quadrupling profits

The Alexa effect: Mulberry celebrates its 40th birthday by quadrupling its profits

11:02 PM on 16th June 2011

Alexa Chung Money maker: Alexa Chung with another Mulberry handbag

Money maker: Alexa Chung with another Mulberry handbag and, left, with a larger bag. The brand now has 86 stores and concessions including 44 in the UK

Luxury favourite: Since the Alexa was launched in January 2010, Mulberry has doubled the production of women

Luxury favourite: Since the Alexa was launched in January 2010, Mulberry has doubled the production of women”s handbags and is expanding capacity at its Somerset factory by 30 per cent

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Flagship: Mulberry

Flagship: Mulberry”s shop on New Bond Street in London