Aerin Lauder in Town & Country magazine, discussing Estee Lauder"s influence on her style


Beauty heiress Aerin Lauder on inheriting her famous grandmother Estee's style as she turns cover girl for Town & Country

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UPDATED:

18:37 GMT, 7 August 2012

She is the granddaughter of Estee Lauder so it comes as no surprise that Aerin Lauder exudes supreme sophistication.

The stunning 42-year-old has been photographed amid the beautiful landscape of Marrakech, Morocco in a cover shoot for Town & Country magazine.

Citing her late grandmother, the founder of the self-titled beauty empire, as a key style influence, Aerin is dressed in a series of elegant ensembles including a loose-fitting red Hermes dress paired with a dramatic gold Aurelie Bidermann necklace.

Elegant: The 42-year-old is seen in a red Hermes dress, above, paired with a dramatic Aurelie Bidermann necklace in the new issue of the magazine in which she discusses her sense of style

Elegant: The 42-year-old is seen in a red Hermes dress, above, paired with a dramatic Aurelie Bidermann necklace in the new issue of Town & Country magazine in which she discusses her sense of style

Respect: Ronald Lauder (right) also features in the photo spread with his daughter, shot in Marrakech, Morocco

Respect: Ronald Lauder (right) also features in the photo spread with his daughter, shot in Marrakech, Morocco

The September issue's striking cover image shows Aerin standing tall, her hands on her hips as she gazes at the camera lens.

The beauty queen, who launched the first products from her new lifestyle brand last month, is dressed in a flowing brown and blue Rochas print dress that extends past her feet and onto the brown sand.

Wearing the red kaftan-style Hermes dress, her feet are bare as she poses alongside a decorated wall, the floor covered in iconic printed carpets typically seen in the magical African city.

She told the magazine: 'I've always liked simple. Growing up I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet. My grandmother [Estee] gave me a credit card to Ann Taylor when I was 15, and I went and got cream-colored turtlenecks.'

Field of dreams: The stunning mother-of-two is also seen posing in a magical field of red roses, seen above

Field of dreams: The stunning mother-of-two is also seen posing in a magical field of red roses, seen above

Style: She is also seen in a flowing Etro dress (above), paired with Jacques sandals and a Pamela Love cuff

Style: She is also seen in a flowing Etro dress (above), paired with Jacques sandals and a Pamela Love cuff

Family: Aerin (bottom) was close to Estee (above her) as a child. They are pictured with the rest of the Lauders

Family: Aerin (bottom) was close to Estee (above her) as a child. They are pictured with the rest of the Lauders

She naturally spoke about Aerin, her brand as well and touched on what motivated her to begin the line which includes make-up as well as forthcoming home wares and fashion accessories.

'I've been in this business for so many years, and the question of what's inside your makeup bag always came up,' she said. 'It became what's in your closet, what's on your desk, your dressing table.'

The New York-based mother-of-two, who is married to broker Eric Zinterhofer, aims to help women feel 'confident and pretty' through her line of products.

Bright star: She wears a brown and blue print Rochas dress on the cover

Bright star: She wears a brown and blue print Rochas dress on the cover of the magazine

Her 68-year-old father, Ronald Lauder, who also features in the editorial spread and is claimed by Forbes to be worth $3.4billion, said he is proud of Aerin's entrepreneurial skills.

'Estee would have been twice as proud,' he added. 'She was almost the same age as Aerin when she started and I know that with Aerin's knowledge in cosmetics and her fabulous sense of style and taste, her new line will be just as successful as her grandmother's line was when she started almost 60 years ago.'

Aerin, who has been tipped to be the
next Tory Burch, allegedly had the help of U.S. Vogue
editor Anna Wintour and former NBCUniversal boss Jeff Zucker in creating
the line.

She remains a style and image director at Estee Lauder but once served as the brand's creative director.

She told U.S. Vogue magazine that she had been thinking about going out on her own for a long time.

'I'd discussed it with my parents,' she said. 'I saw an opportunity in the market.'

It
is believed that the brand will also comprise of a jewellery line which
insiders claim will be based on her legendary grandmother's collection.

She told WWD last year that the price point of the brand could be described as an 'easy luxury' level.

She
said that her target market was 'a luxury customer who wants things
made simple adding that her range would not offer fashion 'in the sense
of clothing'.

'It's about making it easy for the consumer and knowing what she is looking for,' she added.

Gold-dipped shell as well as cream lacquer combs and hairbrushes are also due to be released in November.