Abercrombie and Hollister: Why do teen chains keep shoppers in the dark?


“I can”t see the sizes, I can”t see the prices… I can”t see the point”: Why DO teen clothing chains insist we shop in the dark

1:36 PM on 28th October 2011

What do teenagers see in the brand Abercrombie & Fitch workers - including the topless models who stand by the door - in the poorly-lit flagship store

What do teenagers see in the brand Abercrombie & Fitch workers – including the topless models who stand by the door – in the poorly-lit flagship store

Dark and mysterious: The Hollister store in Birmingham

Dark and mysterious: The Hollister store in Birmingham”s Bullring shopping centre