A new pair of shoes every month Yes please! The online “shoe clubs” that are taking America by storm
It is probably not an exaggeration to say that most women love shoes.
So a new wave of “shoe clubs”, that mail its members a new pair every four weeks will sound like a dream come true for many.
For as little as $39.95 a month, websites like the Olsen twins” ShoeMint and Kim Kardashian”s ShoeDazzle are revolutionising the shoe retail market.
A girl”s best friend Online “shoe clubs” will send members a new pair of shoes every month – and they are taking the U.S. by storm
Each offers its members a selection of carefully curated footwear to pick from and mails them their choice.
Newcomers to sites like JustFabulous, of which fashion designer Kimora Lee Simmons is creative director, are guided through a questionnaire that determines their personal style tendencies.
Each month they can then log in to seetheir customised online collection and choose from a range of styles based on their personal taste.
So, if you said you like motorcycle jackets then you may find a pair of black leather, studded boots in your online showroom.
Celebrity cachet: Rachel Bilson models a pair of towering wedges from her collection for ShoeMint, which launched on Black Friday
The different styles are designed in-house when it comes to shoe membership sites.
But ShoeMint has already given its collection cachet by collaborating with Rachel Bilson.
It is not surprising that the sites have been enjoying huge popularity.
Since its inceptionin 2009 ShoeDazzle has attracted more than three million members.
Bright ideas: Reality star Kim Kardashian (left) is behind ShoeDazzle and the Olsen twins (right) own ShoeMint
Revol-shoe-tion: Kimora Lee Simmons is the creative director of online shoe club, JustFabulous, that has more than 4 million members nationwide
And JustFabulous makes a whopping $5.5million in monthly sales.
Josh Berman, chief executive of BeachMint Inc, which owns ShoeMint told the LA Times that by selecting styles based on each customers” tastes, the site offers a stylist-like editing process.
“Not everyone has access to a stylist,” he explained. “But we can be a stylist through that technology and hopefully recommend the right products.”