A mother and daughter who were tormented by bullies because of their ginger hair have had the last laugh after they launched a business exclusively -…


Mother and daughter tormented for their ginger hair hit back at bullies as they launch haircare business… only for redheads

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UPDATED:

15:13 GMT, 17 July 2012

It has been called the colour of the moment.

As
Prince Harry, Ed Sheeran and Rupert Grint fly the flag for natural
gingers and celebrities like Christina Hendricks, Cheryl Cole and Amy
Childs go red by choice, there has never been a hotter time to be ginger.

With ginger-only dating sites being set up, there seems to be money to be made out of the fiery colour and more and more natural redheads are embracing their red roots.

Entrepreneurial: Jen and Jessica turned a negative situation into a positive one and launched a website for ginger-only products

Entrepreneurial: Jen and Jessica turned a negative situation into a positive one and launched a website for ginger-only products

And that is exactly what mother and daughter Jen Shailes, 54, and Jessica, 26 have decided to do by launching beauty products just for gingers.

Both suffered years of abuse as a result of their looks, but they have turned the negativity into a positive business that helps women embrace their hair colour.

The idea initially came to piano teacher Jen when she noticed that there
were no longer enough good products for redheads on the market.

Tormented: Both mother and daughter were bullied for their ginger hair over the years

Tormented: Both mother and daughter were bullied for their ginger hair over the years

When redhead mother and daughter duo Jen and Jessica Shailes discovered
that their favourite colour-enhancing shampoo had been discontinued they
literally saw red.

In search of a solution, they realised how many
other things they struggled to find.

However, instead of sulking they decided to do something about it.

So web
designer Jess was able to help build a website and the site has grown and grown ever since.

The website, appropriately named Everything For Redheads, is a one-stop shop for those with titian-hair.

Caters for all: The site promises to offer products for red heads from make-up to shampoo

Caters for all: The site promises to offer products for red heads from make-up to shampoo

The
popularity of the site has meant that the Shailes team now not only
stock haircare products but also cosmetics for pale skin.

They are also
present on Facebook and Twitter where they have created a like-haired
and like-minded community who discuss such things as diverse as bullying
to sun care.

Their website states: 'We’re a community and ecommerce site set up by two redheads fed up with
not being catered for and wanting to celebrate everything that is great
about being a redhead.'