A day in the life of a fashionista at London Fashion Week: Day Four, Inca brand manager Nina Ferguson
17:18 GMT, 17 September 2012
17:18 GMT, 17 September 2012
London Fashion Week isn't all just parties, pretty clothes and people spotting, well, ok it is, but for some people that equals a LOT of hard work.
To celebrate the launch of designer Alice Temperley's collaboration with Filofax over fashion week we have persuaded some of the city's most hard working fashionistas to give us a sneak peek in to their packed LFW diaries.
Today, Nina Ferguson, Director, Co-Founder and Brand Relations Manager of production agency Inca Productions gives us her LFW survival tips and a snap of her hectic diary on Day Four of the shows …
Hectic schedule: Inca brand manager Nina Ferguson pictured with daughter Ava
WHAT DO YOU WEAR FOR LFW
New wedge boots, Kinder jacket, a Giles T-shirt and Isabel Marant trousers.
WHAT IS YOUR LFW MUST-HAVE
Of course my Temperley for Filofax in shocking pink, my Samsung Galaxy 8, Tom Ford lip and cheek stain in Deep Rose, Elizabeth Arden Eight Hour Cream, and Bobi Brown BB cream – great coverage all day long.
WHICH SHOW DO YOU ALWAYS LOOK FORWARD TO
Gile Deacon's show.
AND WHICH PARTY
Depends….normally the one off ones. The 30th anniversary party for Stephen Webster was a blast.
WHAT'S YOUR FAVOURITE LFW MOMENT
After last year’s DAKS London show, the entire marquee, front and back of house stopped what they were doing and burst into song wishing ‘happy birthday’ to my business partner Charlotte Clark. Second to that was the Philip Treacy show – the photos speak for themselves.
SURVIVAL TIP FOR LFW
I always wear a wedge boot. The cobble stones at Somerset House are hard on the feet, and I have to do a lot of running around between venues, shows and meetings. I adore the Giuseppe Zanotti Green Daisy Wedge Booties in black suede.
NINA'S LFW DIARY: DAY ONE, Monday 17th September
It’s the morning after the night before as we celebrated with superstar milliner Philip Treacy at his after-show party, plus Sunday was one of our busiest days production wise with Nicole Farhi and Alice Temperley.
6:00am – I wake to the smell of super-strong coffee made by my husband. He knows how hard we all work in September, and it’s the little things that matter so much when I have such busy days away from him and my two gorgeous kids.
8:00am – I head for a ‘power breakfast’ meeting at Hix in Soho. The Porridge with East London honey followed by Sea buckthorn, Grapefruit and Orange juice is delicious, and I know that it will keep me going for the morning ahead.
Life of a fashionista: Nina's London Fashion Week diary
10:00am – It’s the first event of the day for me, and I’m taking a client to the much-anticipated Antonio Berardi show. We worked with Antonio for his Paris show, and it’s just wonderful to have him back showing in London again.
5:45pm – It’s time to get ready for the evening shows and the audience is again full of celebrities, camera crews, paparazzi…it seems like all the world is here.
6:00pm – Inca Productions is the team behind two of today’s must-have ticketed shows – Richard Nicoll and Giles Deacon. During sips of essential Vita Coco (which is my life saver when running about) I had a quick chat with Sophia Neophitou who is styling Richard’s show and we catch up on this month’s ‘music’ issue featuring Debbie Harry.
8:00pm – I will then take a cab back to London Fashion week site at Somerset House for a meeting with the British Fashion Council and watch the OSMAN show.