A day in the life of a fashionista at London Fashion Week, by MailOnline Femail Editor Deborah Arthurs

A day in the life of a fashionista at London Fashion Week, by MailOnline Femail Editor Deborah Arthurs

Daily Mail Reporter


07:12 GMT, 17 September 2012



07:14 GMT, 17 September 2012

London Fashion Week isn't all just parties, pretty clothes and people spotting, well, ok it is, but for some people that equals a lot of hard work.

To celebrate the launch of designer Alice Temperley's collaboration with Filofax over fashion week we have persuaded some of the city's most hard working fashionistas to give us a sneak peek in to their packed LFW diaries.

Today, fashion journalist Deborah Arthurs gives us her LFW survival tips and a snap of her hectic diary on Day Two of the shows…

In the thick of it: Ringside at the Henry Holland show

In the thick of it: Ringside at the Henry Holland show

NAME: Deborah Arthurs

WHAT: Femail Editor, MailOnline

WEAR: Burberry cigarette pants, leather tee by H&M, Chanel shoes – ankle strap and three inch heel so I an run around all day – vintage Christian Dior sunglasses given to me by my aunt, and my beloved Mulberry Bryn in flame which I can't imagine life without.

MUST-HAVE FOR WORKING DURING LONDON FASHION WEEK: My violet Temperley organiser of course – already overflowing with business cards, taxi receipts and bar bills… And my iPhone – it's how I file copy, research designers, find the shows and record interviews. If I lost it I would probably cry, or worse. It would be messy.


I can't wait for Burberry – Christoper Bailey is an utter genius, and they always put in such an exciting show. This year more than ever it is so hooked up with social media – you can buy the collection right away – and they have some other top secert plans in place that people are going to love. I also adore Matthew Williamson – I want every piece from his colourful collection- and Issa for the glamour and those gorgeous colour-popping maxidresses.

AND PARTY: Vivienne Westwood private dinner at Embassy on Sunday night – she's an absolute legend.

BEST LFW MOMENT: Seeing one of my idols – Prince – two inches from my face at the Matthew Williamson show in his return-to-London show in 2007. Interviewing Viv and Stella McCartney… and the spectacularly epic Giles show at the Royal Courts of Justice last season.

SURVIVAL TIP FOR LFW: Take an awesome bag and wear sunglasses and you'll look totally fashion without trying. And of course, it's an oldie, but wear shoes you can walk in… all day. And then some more.


– Saturday 9am: Meet PR friend for coffee at Somerset House… must refuel after last night's PPQ party.

10am: Collect dress from dry cleaners for Vivienne Westwood party
tomorrow. I'm wearing an old favourite Issa dress with Terry de
Havilland platforms.

– Midday: Meet Burberry PRs for tour of new
Regent St Burberry store… and to discuss plans for live streaming of
show on Monday on the MailOnline. Excitnig times ahead at Burberry with
tons of digital plans and ways to get fans of the brands more
involved… watch this space on Monday.

– 1pm: Jasper Conran show,
then whizz backstage afterwards to interview the man himself before
heading for post-show coffee sorbet with the FEMAIL team.

2pm: Zoom by Alexis Barrell's first ever presentation for a look at her
elegant line – made all the more pleasurable by a quick peach bellini
and some venison carpaccio.

2.30pm: MailOnline event at Boots for
the launch of their new foundation gadget – lots of photos and more
champagne, which I manage to resist (the day is still young!) and
anyway, it's back to the office to write up the day's shows so far.

6pm: Taxi to the Brewer Street NCP car park in Soho for Henry Holland's
Nineties-tastic collection (complete with soundtrack of Shampoo and
2Unlimited), then catch the fashion bus back to Somerset House for
Issa's show. Catch up with blogger Simon Glazin of The Very Simon G on
the way, looking fab in Henry Holland.

– 7pm: Issa show at
Somerset House – then hotfoot it back to the office to get the show
report up. By the time the coverage is done it's gone midnight… No
parties for me tonight… sob.