60 is the new 30 – This Morning launches their new Miss Senior Citizen competition for the glamorous grannies out there
15:59 GMT, 20 July 2012
Forget the blue rinse, knitting and sensible shoes.
From Barbara Windsor to TOWIE's Nanny Pat, there is a new age of glow-getting grannies.
And to honour the art of aging gracefully, This Morning will search the length and the breadth of the country to find the most glamorous OAPs.
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The glamorous grandmothers strutted their stuff on the catwalk for the judges
Today, the show launched a beauty contest for ladies over a certain age called Miss Senior Citizen 2012.
Every Friday for the next five weeks,
glamorous pensioners from across the UK will compete for the title.
The first-ever episode saw the glamorous grandmas from the North East, with a collective age of 273.
The four contestants took part in an eveningwear round, where they displayed their
elegance and grace, a talent round where the contestants entertained the judges and a swimwear round.
Sherrie Hewson, Matt Evers and Johnny Robinson were most impressed with the talent
Barbara once got to the final of Miss Lovely Legs
Dawn caught Johnny's eye
The panel of judges included head judge Sherrie Hewson,
Dancing on Ice professional skater Matt Evers and King of sparkle
Sherrie Hewson said: 'We are going to be looking for somebody of no age, age doesn't matter, just confidence, having fun and having that smile.
'I want to see someone come out and give it their all.'
The youngest of the four, Margaret took to the catwalk
Barbara impressed with her line-dancing
First up was 69-year-old Barbara Woolf from Leeds.
The granmother of five, loves socialising, hosting dinner parties and holidaying on cruises.
She counts her shapely legs as her best feature and once made it into the final of Miss Lovely Legs 40 years ago at Butlins.
Barbara, who showed off her line-dancing talent, claims she often gets mistaken for Barbara Windsor.
'People are now living longer and they should enjoy life. Just because you get to the big 70 like me next year doesn't mean I am just going to sit down,' she said.
The baby of the group, was 65-year-old Margaret Turner from Doncaster.
The women dazzled in the swimwear round
Dawn showed off her tap-dancing skills
The grandmother of five is a qualified massage and reiki therapist who enjoys dancing and writing poetry, she is still single and on the look out for Mr Right.
Sherrie was most impressed: 'Your ballroom dancing talent is fantastic. You are very elegant and show exactly what women of a certain age should be.'
Next up was Dawn Williams, 66, from Sheffield.
It was Carole Ann who took the crown and will appear in the final
The sporty Miss Williams visits the gym twice a week, loves tap dancing and salsa and can still fit into a catsuit she wore in the 70s.
'I have visions of seeing her in Chicago, she's very Liza Minnelli, very Broadway,' said Johnny.
Then came Carol Ann, who has ten grandchildren and prides herself on her winning smile.
The judges were amazed by the talent and confidence of the ladies.
'All four ladies walked down the catwalk, as if they were saying “We are here, we are happy”, I love that kind of confidence' said Sherrie.
'You're all wonderful and so brave, you all look after yourselves and have a great attitude towards life and that is what matters' she added.
The overall winner was Carol Ann who presented with a sash and sent through to the
final which takes place on the 24th August.
VIDEO: This Morning's glamorous over-60s in their swimwear. Watch the full version here